· By Branson Morgan
How A Californian Helped Bring Plant Protein Innovation To The Deep South
Trevor Docherty is the Chief Financial Officer of Ceres Plant Protein Cereal, a New Orleans startup disrupting the breakfast cereal industry with its plant-based protein cereals. While Trevor's title may suggest a narrow range of responsibilities, he wears many hats as a leader in an early-stage startup.
Trevor grew up in Pasadena, California, a health-forward region known for its commitment to plant-based eating and exercise. However, he left California to attend Loyola University New Orleans for college, where he fell in love with the city's vibrant culture and diverse food scene. There, Trevor met Rich Simmerman, Co-Founder of Ceres Plant Protein Cereal, and they bonded over their shared passion for food.
Trevor joined Ceres Plant Protein Cereal under their original concept, which was vastly different from today's product. Despite this pivot, Trevor has remained committed to the company's mission of providing consumers with a healthier breakfast option that does not sacrifice taste or convenience.
Since joining Ceres in the Fall of 2021, Trevor has taken on various responsibilities, from Google Analytics to product innovation. His unique insight into plant-based protein from his upbringing in California has been invaluable in helping the company navigate the highly competitive food industry.
Trevor believes that Ceres Plant Protein Cereal can prove that plant-based food innovation can thrive in New Orleans, a city known for its rich culinary traditions. He is confident that the company's commitment to creating healthier food options that do not compromise on taste will resonate with consumers.
Co-Founder Branson Morgan admired Trevor, saying, "I love working with Trevor. He brings so much to the table, and we wouldn't be where we are today without him." Trevor's leadership and dedication to Ceres Plant Protein Cereal are vital to the company's success. As the company grows and innovates, Trevor's role will undoubtedly become even more critical.